Businesses are made of people, and the role of HR department extends beyond hiring and firing in the real world. Top executives and management are constantly grappling with the need to find and retain talent, without hampering or extensively tweaking the existing culture of the business. Today, the focus is on many things like marque employeur, extensive training, development of leadership and related aspects. In short, HR is not just about getting people on board – In the current market scenario, it is equally important and relevant to spend on HR marketing. Below is a quick overview!
HR and marketing
For many businesses, HR marketing is a fairly new concept, but in all honesty, human resources and marketing were never exclusive of one another. Ever wondered what’s the simplest marketing goal? The answer is rather easy – to sell. When you market a product, you are trying to sell it to more people. In case of HR marketing, the idea is to sell the jobs, opportunities and positions to the best talent and create an employer brand. In better words, you are promoting a business as a great place to work, and in the process, the final task is to retain talent.
Even the smallest firms have HR departments, but the task of HR marketing is usually assigned to professional agencies that understand the process of activating people for a business. These agencies start with extensive research, focus on the core aspects of production and employer brand deployment, and plan the media and digital recruitment strategy. They also create a talent acquisition plan, besides additional aspects such as vision, mission and HR strategic planning hosting. Since retaining talent is one of the important parts of the job, they are also focused on creativity workshops, internal presentations, assessments and more.
Take the step wisely
Today, HR marketing is relevant and important, but many companies still miss the mark. This is often because human resources are seen as a part of traditional marketing. You need to understand that HR marketing uses the concepts of marketing for human resources and not the other way around. You have to focus on what you require for your business, as the actual purpose of HR marketing is rather easy – acquire, retain and promote talent, something that HR departments have been doing in a rather monotonous way.
Check online to find agencies specializing in HR marketing and seek help!